If you're at all into cults (even adjacently, let's say via true crime), this is an absolute page turner. The writing is very accessible and fun to read - think a compelling NYT article that features a few compared and contrasted personal stories that together illustrate a concept.

The main drawback of the book, for me, was the structure. The chapters were structured by "type of cult" from more to less extreme, rather than linguistic concept or overarching idea. The balance of the book felt a little off towards the middle, where as much space was devoted to CrossFit and SoulCycle as had been devoted to Jonestown and Scientology. While it remained interesting, this structure led to some repetition that could get a little drawn out.

All that said, I do recommend this book as a "fun" read. It prompts some good reflection on the definition of cults (and the language they use), and provides a nuanced and compassionate lense towards those who fall under those influences. Widely recommended.