There's both too much and too little going on for me in this one. The overall story is a bloodthirsty influencer competition, seeing how far people would go for fame and followers, but within this there are three plots - a woman searching for her brother, a man searching for the truth about his father, and a mysterious cult marked with IXXI. There's also a romance subplot which I didn't invest in. It's a lot for 200 pages, and I felt it all fell a little thin. 

I enjoyed the writing style - set up as a series of podcast style interviews. It's fast paced, and easy to read. It just lacks the punch I wanted in a mystery thriller. 

Thank you to the publisher and NetGalley for the ARC of this book, in exchange for an honest review.