This is an exciting and important book about Black American women as cultural creators. The book follows a compelling cumulative structure that situates Nicki Minaj, Disney and Whitney Houston’s Cinderella, and The Princess and the Frog in the context of black Barbie and dolls developed by and for Black girls. Halliday’s writing is clear and accessible. Although this book will be of massive interest to students and academics, I am certain it will be enjoyable for a massive readership. Unlike a standard history, Buy Black situates Black women as actors, creators, and consumers who have shaped and informed visions of Black girl- and womanhood.