More than just Jonestown or other famous cults, cult-like or “cultish” behavior is everywhere; in fitness, fashion brands, social media, and other cultural phenomena.

This book is super insightful and provides a lot of sources as well as interviews to support its commentary. I learned a lot about cultish language, often identified by its misleading euphemisms, thought terminating cliches, and exclusive use.

I encourage anyone who is interested to read this. It goes beyond your basic cults and has actually caused me to see a lot of these language characteristics in unsuspected places.