Unfortunately I get it. Just a couple guys and their humble homemade soapmaking business. It's so interesting that so many people have read this and thought "Wait a minute I should start taking notes." Made me think of the Pewdiepipeline and the current era of right wingers / fascism and how fanboys react to The Matrix despite it being written by two trans women. Me and someone completely on the opposite political spectrum both get it, but I see it as critique and they see it as a rule book. So good. Sad but good. My only complaint is that I wish Fight Club was capitalized throughout the book.