This was such a fun read! I cruised through it in just two short sittings. So needless to say, I really enjoyed it!

Not only did I have SO much fun reading this book, it also convinced me to go out and try Honest Tea, embarrassingly, for the first time. And I warn you... if you haven't tried the teas yet...you're going to want to! They are DELICIOUS.

Seth and Barry's story is so inspirational. I love that the book started at the very beginning so we were able to see how things transformed over time! I will admit that some of the more technical things were a bit dry to me, like the math behind their pricing and such things. But overall, I was hooked. I couldn't stop reading because I just had to know what happened next!

The artwork was lovely! It was so simple, but so intriguing. I really enjoyed the element of humor that was in both the text and the art. For example, when Barry was talking to his class about there being a hole in the market, the artwork showed him in a whirlpool, sinking. Then in the next panel, he's asking the class about bubbles, and he's floating in the air on a bubble! Next, they're talking about packaging and he's swimming in a large pile of bottles!

My favorite passage:
As a game theorist, I encourage people to truly understand the other party's perspective. When you put yourself in their position, it isn't what you would do wearing their shoes, it's what they would do wearing their shoes. No surprise, but that's much easier said than done, especially when their shoes don't fit you feet or your worldview.

Honest Tea has helped me appreciate that consumers make decisions every day that can tilt the world a little closer to the one we want, rather than the one we live in.