I really liked this. He has an analytical mind the way I do but uses it for less scientific pursuits, like football, ABBA, lurking your neighbors, Chris Gaines/Garth Brooks and the societal impact of laugh tracks. Most of the time I agree with him and appreciate the way he presents his arguments. I feel like we'd be pals in real life if we could meet. And even when he didn't convince me (advertising/Mad Men/selling an idea rather than a product), I still understood and appreciated what he was saying. Recommended for any Millenial who has a feeling about pop culture.