It is the bible of journalism, with its 10 rules. I'm glad I've studied this book for my thesis, since it wasn't compulsory on school. You learn these rules in the first few weeks on journalism school and everybody talks about them, but you don't have to read the whole book. Weird, huh? At least, that's what I hought. Now that I've read the book I realise it is not that great, but it still is an iconic book and it's not bad. At least I don't feel stupid anymore for never having read it :)