Nina Simon's work is always provocative, especially for museum professionals. This one reads like a no-nonsense how-to book for museums desiring to inculcate new audiences and better serve their communities. As such, it can be an occasionally tedious read, because of its prescriptive tone and the fact that the author has little sympathy for cultural institutions lacking staff, funds, or training to make the leap into working with unknown communities; the examples of successful initiatives are the most inspiring parts of the book. An important work, in spite of its flaws.