This is a book for people who like JSF - I'm one of those people. I like the pretentiousness, I like the way he blends personal and world history to make points about the present, I like the experimental language. I listened to him read this book and that made it all the more enjoyable.

I appreciate that he does address his central argument from a number of perspectives, including conversations with the skeptic part of himself as he attempts to drum up excuses for not changing his behavior. I appreciate the way he presents many facts in succession to create a very specific emotion in the reader. I appreciate that he tries to make the proposition of reducing our consumption of animal products in more accessible ways - keep trying rather than holding yourself to perfection.

Why 3 stars then? This book won't be convincing to anyone who isn't already somewhat philosophically on board, and likely won't be enjoyed by anyone who doesn't like JSF's telltale style that I can best summarize as: "here are 17 facts, including 3 holocaust stories from my family, and here's a whimsically worded observation".