1.25

This is not a book on the neuroscience of reading. It is poorly written, generic writing advice with a sprinkle of science.
 
Douglas uses research in neuroscience and psychology to explain why her writing advice works, but she incorporates the research so infrequently that it doesn’t stand out. And, you can get similar insights on reader habits from other writing books. What makes this book stand out is Douglas’s horrible writing style. Every paragraph, there’s only one or two sentences explaining the advice. The rest of the text is filled with quirky, obscure metaphors and references that are annoying at best and nonsensical at worst (see example below). She is also inconsistent in her explanations, either not explaining terms at all or simplifying them too much to be useful.  
 
You may like this book if you have a good understanding of English but are new to writing advice. I do not recommend this book to professionals or people learning English. 

Example of writing style:
Moreover, different types of restaurants require different categories of understanding. If you waltz into a Mickey D’s and expect to be waited on, you could wait until you’re past childbearing age before anyone strolls over to your table. But you’d also be confused if you walked unsuspectingly into an antipasti restaurant in Italy and waited for a menu to arrive. Antipasti restaurants avoid menus. Instead, diners or waiters pass platters around, and you help yourself to whatever you fancy, then own up to what you’ve eaten at the end of the meal. (Antipasti restaurants also have their distinct benefits. Occasionally, the waiter toting up your bill will give you a break by refusing to believe you’ve had six glasses of the house white and three desserts). To understand the meaning of what happens to us moment by moment in any situation, we have both to understand the entire context and be able to predict what’s coming next.


Douglas uses restaurants to explain how readers rely on frameworks/conventions to interpret a text and predict what’s coming next. What could have been a useful metaphor turns into a three-sentence explanation of antipasti restaurants, and Douglas doesn’t even get to her point. The above paragraph follows a different restaurant metaphor and precedes a metaphor on movie genres. Readers must push through three paragraphs, all with the same purpose, before getting any explanation on how context relates to reading and writing.