Thank you to NetGalley and St. Martin's Press/St. Martin's Griffin for supplying me with an egalley of this book to read and give my honest review. The opinions expressed here are my own.
I really enjoyed the first book. in this series. The idea of three brawny football players opening a cupcake shop is just great. I'm glad I got to read this second one and see what August and Sloane's story was all about.
I really love August. He's this big quiet guy who just wants to stay out of the limelight. Of course it's him who ends up as the face of Sugar Blitz Cupcakes when he accidentally goes viral after he goes off on a few guys bad talking cupcakes. It's always the quiet ones who have the most to say!   I liked how Sloane was able to step in and use her social media manager powers to really help Sugar Blitz. Of course she and August have some history and spend the entire book pining for each other. I loved their banter and how easily they got along with each other. Their push and pull was fun, even if it was a little frustrating and I wanted to bop them both in the head and yell, "snap out of it!"
That being said, they were both very relatable despite August's fame as a pro football player. 
The plot is nothing special but it was fun. And it did touch on a few social issues that I think are important for people to know about: gentrification being the foremost. 
The one thing that bothered me was the sexual harassment August received. It was peppered throughout the book but never really addressed. For a man who was standing up for women, I was surprised to see the reverse happening and no one stepping in to say anything.
Jamie's writing is easy to read. It flows well and keeps the pace going. I liked the third person point of view used for this story, as well. It's an interesting way to go.
Overall this one was fun, though not great for me as the first. If you're looking for a cute second chance love story with lots of slow burn, this one will fit the bill!