I recommend reading this book! Economics is everywhere. The sections about real estate, standardized testing, cheating, and names were most interesting. When the authors pointed to "words" and correlations (thoroughly researched) to them, my mouth was on the ground (figuratively speaking). I don't want to spoil this book. I would definitely read this book again. I imagine that the more you re-read this book, the more you will realize that you missed something the first couple of times.