Wordy, long and could have edited the author's personal thoughts at the beginning and the end of each chapter and his long-winded descriptions of tactics. His goal was to focus on propaganda in liberal (rights) democratic (equality) society, but the book veered off mostly to the linguistics of liberal democratic politics which in itself the only form of propaganda that occurs in a society that claims to be rights and the equality of its people.

Ideologies are full with loaded wth words/rhetoric that connotes biases but are not slurs. There is a whole part of politics about words like "welfare," "illegal immigrant," vs. "undocumented immigrant," and how to use those words within ideologies. With these loaded words come ideas that are flawed, but the beliefs are real even standing in front of the evidence to prove the flaw ideologies flawed. Then comes down to personal beliefs and not wanting to look bad and keeping the ideas that are obviously wrong, but out of principle and the cycle of propaganda continues.