this was pleasant but ultimately pretty forgettable book. while it was formatted and written in a great way, it didn't really offer anything that new or exciting that isn't already common sense. despite this, i did really enjoy it and it was wonderful to read a business book that wasn't like "PROFIT🤑🤑 EXPLOIT🤑🤑 MONOPOLIZE 🤑🤑" even though marketing is arguably manipulation??? whatever, if you're interested in marketing/how ideas spread then this is a quick and pleasant read however if you want anything deeper then I suggest further reading