Banana Republic was founded in 1978 by the authors of this book, Mel and Patricia Ziegler. In this book, they discuss the founding of the company and how they spread their brand. Today, Banana Republic is owned by The Gap, and is meant to be luxury clothes, only affordable. The only Banana Republic I have ever seen in real life was in Gatlinburg or Pigeon Forge at the Outlet Mall. 

This book was absolutely boring to me. I did not like the way it flip flopped back and forth between his point of view and hers. I thought it would be a really interesting book, because I typically enjoy this type of content, but I just did not. If you are interested in this book, it is currently available on Audible Plus.