Have to say it's not exactly what I expected from the title. I thought it would be a protagonist actively trying to die to be reincarnated, but turns out its about 2 sides from the other world fighting over his reincarnation. The hero side is actively trying to kill him to bring him over, while the demon side is protecting him from his death on Earth. It's pretty funny and has potential. We'll see how it goes in the next volume or two.