Why do some ideas stick - no matter how true - while others go in one ear and out the other? Brother Chip and Dan Heath break down the elements that made ideas memorable and teach you how to create stickier messaging. Similar to Malcolm Gladwell or Charles Duhigg, the Heath brothers use interesting anecdotes to illustrate the concepts of stickiness. Made to Stick is informative and entertaining at the same time, but I'm not sure how useful it will be in practical application.