Whether or not you're a librarian, publisher, or just an informal book reviewer, the newly updated NetGalley's Social Media Handbook by We Are Bookish has everything you're looking for. A helpful guide for those starting in the book realm, or those long been here. 
 
One thing I really liked is how informative the guide got. Not only does it do a deep dive into the basic social media platforms, i.g. Instagram and Facebook, but goes into how to personalize and tailor your content into different platforms. How to take a basic book review or just an introductory post on yourself, but tailor it to work with BookTok, BookTube, Facebook, etc.
 
I love that there was a strong focus on accessibility as well, creating content and working on making everything accessible to all in today's age, where digital accessibility is a huge topic. 
 
A great social media guide that can be picked up, not just by those in the book community, but those looking to grow in the digital world.