4.5 | This novel is a fictional mystery and a narrative about a 20 something startup failure working in a used book shop next to strip club - but it draws a beautiful metaphor and striking parallel between the development of the printing press and the rise of digitally stored data accessible world wide. What does immortality mean as our ability to literally leave our mark shifts? While is occasionally (ok, somewhat regularly) goes into overdrive trying to be "of the moment" with its tech references, this book is charming, smart, witty, a bit exciting, and thoughtful. Quick read, also. Epilogue is a bit over the top.