As a Collective Hub and Lisa Messenger fangirl, this book was a great overview of the business, its decisions over the past twelve months and how it got where it is now - a folded magazine, but not a folded business. It was eye-opening to see what so many would have seen as failure from a different viewpoint and taking the necessary steps to ensure what so many people love and admire didn't disappear into a failed venture.

As a book for people needing guidance with their own struggling businesses it falls a little flat. It gives snippets of what owners, CEO's etc should perhaps explore or give thought too but if you're searching for something to give you overwhelming detail and how to execute it, this isn't the book for you. However it would provide you with a great perspective of what not to do in the growth stages of your business and the signs that you shouldn't ignore. Love that Lisa gives her heart and soul into everything she writes - the rawness and realness is what is lacking in so much of today's society. Thanks to social media, all that everyone seems to see is polished perfection, which we know it isn't 85% of the time. It's hard- people should see that and know it.