A good book cover is not only based on the text inside. Other factors like the genre, the country the text is originally from, the country it is being sold in, and the current trends in book covers also go into a cover's design. It's not just the author who decides what will be the first impression of their book, but a whole team of editors, graphic designers, and marketing experts contribute to this decision.  In this digital age, a book cover must look as good as the tiny icon on a website as it does in print.

As someone who uses a visual platform to share the books I've read, The Look of the Book has made me appreciate book covers even more.  It has a good balance of text and photographs. It provides numerous examples of cover trends and dissects the parts of a cover.  The Look of the Book is able to weave art, literature, graphic design, and marketing in order to explain how a book cover is created.