I appreciated that the same breadth and depth of analysis given to “important” topics like the smallpox vaccine was also given to more “frivolous” topics like the worlds largest ball of paint or the Penguins of Madagascar movie. I’m not a huge nonfiction reader, but I still found this book very insightful. 

I listened to this book as an audiobook, which had its pros and cons. The con was that it took me a week to finish, being ten hours long. The pro was that it forced me to take my time and really appreciate the book.