It's not the first book I read by Malcom Gladwell and always appreciated his style of writing and his being a great populariser and a good storyteller. I don't always agree with his ideas but they always made me think and reflect.
This book is no exception. I loved how he tell the story and build his theories using historical and real life examples even if I didn't always agree with his findings.
I think that one must consider that is a book that will be read by lots of people who aren't experts of psychology or communications and considering the target this books works well.
I liked it and it made me reflects even if I didn't agree with him a lot of times.
I think this a book you can love or hate, I loved the storytelling even if I had a lot of doubts about his conclusion.
I want to recommend it to anyone who want to read some interesting stories and reflects on his theories.
If you want a serious book about communication this is not the right one.
Many thanks to the publisher and Netgalley for this ARC, all opinions are mine.