Brand marketing expert Kubi Springer teaches you what it takes to build your own unforgettable personal brand. Covering everything branding from colors and logo, your purpose and target audiences, and marketing campaigns and budgets, Springer's advice is for those who want to make big impacts, whether individuals in a corporation, small business owners, or even large business marketers. With solid advice, Springer conveys her expertise in concise and understandable language free of cliche business jargon.

I randomly picked up I Am My Brand at Barnes & Noble, thinking it would help me become a better Instagram influencer. Springer's book is not about being an influencer, it's a legit brand marketing that was more in-depth than I was expecting. Although I don't think I'm quite at a high enough level to really benefit from her advice, I did find the mindset and purpose chapters insightful and will be referring back to her book as my business grows.