I don't know who this book is for because it shifts from very technical to self-help anecdotical which makes me doubt the generalizations made in this theory. There are some good points it touches upon and it is an in-depth ethnography, but at times I found it relied on stereotypes or assumed mutual understanding of values to get to the conclusions.
Good for her on raising the issue of commodified emotion tho, I can see how it paved some more modern studies.