Well, I've never really been into non-fiction. And definitely have never picked up anything written by a comedian before, though I've seen them getting more and more popular over the last few years (Tina Fey, Amy Poehler, Mindy Kaling, to name a few that have gotten a lot of press). In any case, I decided to try this one because at base, the topic matter was interesting to me. As a nice side effect, I could dip my toe into the comedian author non-fiction genre. I can say for sure that after this, I'll definitely be picking up other books in this genre. Also, if all research was presented in such a fun to read format, I can only assume that many more people would be better informed on a variety of topics. I mean really, if I had written my Master's Thesis with this kind of tone, I can only imagine more people than just myself and my advisors would have read it. Anyways, the point is, I really enjoyed this read. I laughed out loud a quite a few parts AND feel like I learned some things. Being in the exact age group that is on the edge of these current dating trends and technology - like a lot of my friends have tried Match and Tinder, etc. and have been successful to varying levels, but also not all of them are comfortable saying that's how they met, or, we are iffy on certain forms of relationship communication, like sexting or breaking up by text, but also can be super ok with it in other circumstances, really made this exploration of wider trends fascinating. Also, an unexpected bonus, I think this would be a really helpful read if you are out there in the technology dating world but having trouble - some really good points and recommendations are made, plus you get insight into the opposite sex's view of things, which I can only assume would be good info to have in one's pocket. All in all, this was both exactly what I expected and also better at it than I had anticipated it being. Cool!