This is my first Gladwell read, and it was a solid one. There are some fascinating ideas and concepts in this book based on in depth and thorough research. At times, I found that certain chapters kept dragging on which caused me to lose interest and skip ahead a bit. If you've ever wondered about what makes things all of a sudden go viral or become popular, what makes things work, what makes ideas or products spread, or anything along those lines, give this book a read! I can't wait to read other things by Gladwell. (Also-- watch this TEDtalk by him if you want a taste of who he is!)