2.5 rounded up. This was not exactly the cozy, small business slice-of-life with a side of paranormal adventure that I was expecting. Overall, I thought there was far too much dialogue (although some of it had a Buffyesque brand of nerd humor that I liked) and lusting after sexy dudes, and not enough worldbuilding or magic. Charlie was by far my favorite character, and I hear that there are selkies in the second installment... Undecided whether that is enough enticement to continue the series.