Wow, this was so interesting! I don't normally read a lot of non-fiction, but this was so entertaining and funny as well as informative. As someone with a degree in English (literature), I loved breaking down cultish behavior based on language and how that affects us. This really made me look back at all the pyramid schemes Facebook acquaintances would try to get me to join, and me rejecting them and feeling bad for it. This book helped me heal in that I no longer feel bad about it.