3.5 stars, tending to 4.

In this book, Seth Godin presents, in his opinion, the only effective way to go about marketing: focusing on building communities around your product via creating a tension, offering a promise to relieve that tension, and then delivering on that promise. It's all about telling your users a story, taking them on a journey, and helping them to attain an ideal version of themselves. Rather than forcibly stealing the attention of potential users, position yourself such that you create a tribe of followers that miss you if you disappear.

I'm conflicted with my rating of this book. On one hand, it was very easy and enjoyable to read, and Seth Godin has a wonderful way of offering unique insights as well as talking about well-known approaches in a novel way. However, he discusses a lot of the material on the surface level, in short tidbits, and I was left hoping for a little bit more depth and practical advice.

Thank you very much for the recommendation, Andrew. I'm very glad I read this book and I'm excited to apply my takeaways to my new product.