This is a fine summation of the language portion of what I was taught in school as a marketing minor. It is full of anecdotes and stories that repeat the same points over and over again. While valid, that repetition does drain my interest in said stories. The other repeated theme of the books seems to be that people don't follow news as much as pop-culture, which is very saddening to the author. As he himself says, that's not exactly a surprise. Not sure why I should re-read this unsurprising anecdote a dozen times then.