In Julie Guest's book on marketing 101, the reader learns different strategies on marketing and selling their product, whatever that may be. I found this be a good intro into marketing techniques and sales. However, the book also seemed like a sales pitch for Guest to get more people to use her services. Several times she mentioned how she specifically could help you if you obtain her services. I would have found it more helpful if the book itself had more action items, beyond just hiring Julie's company. 

I enjoyed the audiobook for this - it was easy to listed to.