I picked up this book expecting an investigation into the impact of AI on human creativity and creative expression. 30% of the way through the book, the only mentions of AI were the chapters presenting ChatGPT's responses to the excerpts of the book that Vara provided to it. The other chapters explore the early days of the internet and the creation of Amazon and Facebook. While Vara touches on surveillance capitalism and other oppressive aspects of these technologies, her analysis is primarily funneled through confessional memoir aspects relying her own experiences with these platforms. This simply wasn't what I was looking for or something I'm interested in at this time. Fans of Naomi Klein's Doppelganger may like this better than I did.