I thought Cassidy was a witty and entertaining character but I did have some problems with the book. The authors interpretation for feminism in this book felt both slightly outdated and forced and it didn't work with me. The book tried to paint jack as a sweet, charming guy and not the colossal douche that ruined women's reputations for a living. It just felt too forgiving on his part and I didn't care for the romance. If not for that, I would've enjoyed this "How To Lose a Guy in 10 Days" loosely inspired plotline. 3.5 stars for me.