this was good and all, but i think the theme of doppelgängers was really limiting. it strays so far so often from that topic that it’s like, “well what is the purpose of this? is this a book about naomi wolf? about the weirdness of wellness culture online? about the pandemic? about right-wing figures and the damage they cause? about doppelgängers in media?” and it’s just never clear at all. it’s a lot of different ideas thrown into a blender.