Take a photo of a barcode or cover
honeycoffeereads 's review for:
I didn't even realize I had this on my bookshelves until I was clearing it out. So, along with most of the non-fiction I've read this year, I decided to give this a-go. Honestly, since I am a big coffee drinker especially with Starbucks, the title is what intrigued me the most when I initially bought it and reading it now.
I thought the book was fair. I mean, what do you expect to get from a book that is about a business except a fairly subjective book about said business practices? That said, I've read similar books, and the angle of this one made me appreciate Starbucks more but also feel like I was reading some sort of Inception-centric marketing campaign.
There was just so many layers unearthed about Starbucks' practices, the genuine commitment of hardworking baristas, and it's branding, at certain chapters it would strike me (in an alarming way) just how much the book fell into the same tone of the company's commitment of it's image. While like I said what could be expected about a book selling the ideals of such a successful company, but I just wish it had a more of an objective perspective.
Be welcoming, be genuine, be considerate, be knowledgeable, and be involved are some of the main principles partners/managers have within the company, and after a while you really feel like that is how Starbucks genuinely operates. Every chapter reflects those principles, but it's almost so-on-the-nose, that I wondered if this was written by someone at the top of the ladder by Starbucks (even if I read the author's bio). The book could've been an inspirational manual while still being more balanced and a lot less sugar-coated in repeating just how much and why Starbucks is such a success.
Yes, readers will understand how Starbucks sets itself apart and embedded itself into the world community. I will also have a new appreciation to Starbucks, especially their employees, and I don't think I'll walk into a store the same way. The book definitely gave me a lot to think about in terms 'branding', as a blogger, etc. I'll probably look at the media/pop culture figures/other companies through a sharpened lens from some of the nuggets I learned about Starbucks (though I felt those were few and far between).
I thought the book was fair. I mean, what do you expect to get from a book that is about a business except a fairly subjective book about said business practices? That said, I've read similar books, and the angle of this one made me appreciate Starbucks more but also feel like I was reading some sort of Inception-centric marketing campaign.
There was just so many layers unearthed about Starbucks' practices, the genuine commitment of hardworking baristas, and it's branding, at certain chapters it would strike me (in an alarming way) just how much the book fell into the same tone of the company's commitment of it's image. While like I said what could be expected about a book selling the ideals of such a successful company, but I just wish it had a more of an objective perspective.
Be welcoming, be genuine, be considerate, be knowledgeable, and be involved are some of the main principles partners/managers have within the company, and after a while you really feel like that is how Starbucks genuinely operates. Every chapter reflects those principles, but it's almost so-on-the-nose, that I wondered if this was written by someone at the top of the ladder by Starbucks (even if I read the author's bio). The book could've been an inspirational manual while still being more balanced and a lot less sugar-coated in repeating just how much and why Starbucks is such a success.
Yes, readers will understand how Starbucks sets itself apart and embedded itself into the world community. I will also have a new appreciation to Starbucks, especially their employees, and I don't think I'll walk into a store the same way. The book definitely gave me a lot to think about in terms 'branding', as a blogger, etc. I'll probably look at the media/pop culture figures/other companies through a sharpened lens from some of the nuggets I learned about Starbucks (though I felt those were few and far between).