The artwork is fantastic but the story is just so weird. The book includes several negative situations where no one has ever done certain things. But the family of the story will. There is an odd confusion with pronouns that I kept stumbling on (so I can't imagine it would be hard to interpret for a child).

No one goes there. Will you?
"We will."
And they did.

There's one particular situation where the narrator declares that there are trees with apples and plums but no one eats them. And guess what? They eat them (which is unsettling to eat something wild that no one else does).