So, I don't follow Joshua Wolrich on Instagram but I have come across his posts before. His mission is valid and worth applauding. Nutribollocks is something I deal with every day at work in the UKs largest health and wellness retailer. Its pervasive and destructive.

I read this after reading Ultra-Procesed People put a lot of fear in me about the food we eat. This is also just after I've lost a third family member to Cancer (fourth if you include Basil the dog) in three years (three in the last 12 months!). This book was meant to give me some balance, which I guess it did.

Both books are great for making you feel less guilty about being fat or "overweight". UPP does it by blaming corporations stuffing us with additives and less nutritious food, while Food isn't medicine blames people peddaling nutribollocks for confusing us and making us all go through these diet/binge cycles.

FIM debunks the science behind bullshit diet plans such as keto, juicing, and alkaline diet among others. For a lay person he explains everything simply, and while I'm not an expert I found some parts a bit too simple for me. I'd have liked more depth. It is however something I can pass onto customers who think they need to alkalise their body (they don't) or want cures for keto flu (eat carbs!!!). 

My main take away from this (and UPP) is that yes I need to eat more wholefoods but I also need to repair my relationship with food, guilt, and restrictions, as well as body image.