I don’t know how I never knew that the Cadillac Automobile Company started out as the Henry Ford Company. I think Cadillac I think Chevy, not Ford. Plus the Dodge brothers (yes those Dodge brothers) originally produced (not designed) the engines, transmissions, and axles for Ford. Now I probably have heard all that before, but for some reason it just didn’t sink in. For the most part this book does not cover the history of the Ford company, just the truck. One of the things that made this company profitable was the ability to turn out new trucks quickly and at a price low enough for the emerging middle class. I will be honest, reading the book does get droning at times, but the historical pictures, advertisements, etc. are fascinating. Plus the author pulls out snippet of information to highlight for those who may just be flipping throughout the book.