Young World Rising fits neatly into the genre of Thomas Friedman-esque kool-aid. Salkowitz combines some good observations on global demographics, technology, and business to describe a scenario in which the Millennial generation in the 3rd World uses information technology to found a thousand new businesses catering to the 'bottom of the pyramid', bringing about a global transformation of wealth. On the one hand, he makes some good points, and the reporting of Asia and African business is very interesting. On the other hand, his model ascribes nearly saintly qualities to the Net Generation, and makes entrepreneurship seem far easier than it actually is. How much more room is there for more IT-enabled, socially savvy, networked business-cum-development agencies?