People Like Her is a slow build thriller about an “instamum” influencer who makes a living for her family by crafting the most carefully curated collection of photos and anecdotes about motherhood. This means Emmy exaggerates some stories and truncates others. All photos are poised and posed. She tells other mothers only what they want to hear. With over a million followers, she’s become quite the success. But what will it take to keep that level of success? And who is watching?

The story starts slowly. There’s a lot of background and buildup, but it works well. It’s not uninteresting and it is mostly necessary in the end. No one is really who they seem to be, online or not.