Klein’s book started out fresh and intriguing, as she explored how public confusion between her work and the increasingly weird and hyperbolic world of Naomi Wolf impacted her life, particularly during the pandemic. She has thought deeply about the notion of the doppelgänger, the otherworldly double who bedevils literature and film, as well as numerous other topics salient to the formation of a public identity today. Because who are we if not public people, particularly in the social media and personal branding world? At 2/3 of the way through the book, I believed that Klein had made her argument, about how Wolf had been led astray—or led herself astray after a devastating interview publicly revealed sloppy scholarship—from her feminist ‘Beauty Myth’ arguments into the “mirror world” of conspiracies and myths. But then Klein veered off into autism and its specious connection to vaccines and then the Holocaust, and not only did I lose the thread of her argument, there was nothing new. And she lost me. The anti-vaxxer conspiracy is well-trod territory, and wasn’t needed here, or at least in this detail and length. I wish editors had the guts to tell smart, passionate writers, “hey, you made your argument—you were done in Chapter 8.”