Probably the most forgettable nonfiction book on media and presidencies I can think of, especially for one nearing 600 pages long. It doesn't help that Greenberg writes with the most stereotypical possible approach to presidency issues; it's like you can feel the jaded coastal elite (a phrase I am otherwise loathe to use, being/having been one myself) and "ah yes of course" references or disdains toward various presidents.

This isn't nonfiction so much as it is fanfiction for WaPo editorialists.