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Book Information
224 pages • hardcover • first pub 2019 • 6 editions
ISBN/UID: 9781400213160
Format: Hardcover
Language: English
Publisher: Thomas Nelson
Edition Pub Date: 11 Jun 2019
Description
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.Covert Cows will help y...
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Content Warnings
224 pages • hardcover • 2019
ISBN/UID: 9781400213160
Format: Hardcover
Language: English
Publisher: Thomas Nelson
Edition Pub Date: 11 Jun 2019
Description
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.Covert Cows will help y...
Community Reviews
Content Warnings