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192 pages • missing pub info (view editions)
ISBN/UID: 9780749478216
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: Not specified
Description
A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers...
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192 pages • missing pub info (view editions)
ISBN/UID: 9780749478216
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: Not specified
Description
A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers...
Community Reviews
Content Warnings