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David Lewis, Darren Bridger
256 pages • first pub 2000 (view editions)
ISBN/UID: 9781857882469
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Lewis and Bridger explore beyond the simple concepts of how we shop and unearth the very essence of the new consumer's behavior, and show how to turn these insightful profiles into profits.
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—
David Lewis, Darren Bridger
256 pages • first pub 2000 (view editions)
ISBN/UID: 9781857882469
Format: Hardcover
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Lewis and Bridger explore beyond the simple concepts of how we shop and unearth the very essence of the new consumer's behavior, and show how to turn these insightful profiles into profits.