Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers by Bridget Brennan

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Bridget Brennan with Vanessa Daniels (Narrator)

Audiobook edition missing duration info Add in missing duration information • audio • 2009

4 editions

nonfiction business economics psychology informative reflective fast-paced
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Description

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the Unit...

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