We First by Simon Mainwaring

We First

Simon Mainwaring

250 pages first pub 2011 (view editions)

nonfiction business economics sociology informative reflective medium-paced
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Description

Named Strategy + Business best marketing book of 2011Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizat...

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