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250 pages • first pub 2011 (view editions)
ISBN/UID: 9780230341630
Format: Paperback
Language: English
Publisher: St. Martins Press-3PL
Edition Pub Date: 16 October 2012
Description
Named Strategy + Business best marketing book of 2011Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizat...
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250 pages • first pub 2011 (view editions)
ISBN/UID: 9780230341630
Format: Paperback
Language: English
Publisher: St. Martins Press-3PL
Edition Pub Date: 16 October 2012
Description
Named Strategy + Business best marketing book of 2011Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizat...