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162 pages • missing pub info (view editions)
ISBN/UID: 9781498572996
Format: Hardcover
Language: English
Publisher: Lexington Books
Edition Pub Date: Not specified
Description
The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang devel...
Community Reviews
Content Warnings
162 pages • missing pub info (view editions)
ISBN/UID: 9781498572996
Format: Hardcover
Language: English
Publisher: Lexington Books
Edition Pub Date: Not specified
Description
The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang devel...
Community Reviews
Content Warnings